1. Bob Sinclar for Yamamay
Although described as “the intimate essence of women, the soul of femininity”, luxurious underwear label Yamamay has been injected with a robust burst of masculinity. The Ambassador of Love, Life and Altruism, DJ Bob Sinclar was selected as the spokesperson for the Italian label’s autumn/winter 2010/11 menswear and basic collections. Photographed by Scotsman Rankin, Sinclar’s torso becomes an entity in and of itself that is sure to have you rushing all the way to the mother store in Rome’s Via del Corso.
Created by Gianluigi Cimmino, the brand is named after the Yamamay silkworm found exclusively in the hills of inland Japan. The worm’s pearly cocoon reflects crystal and silver in the light – the perfect inspiration for sensual garments that scintillate the skin.
2. Dum dum dum dum dum dum dum dum dum dum…
Ryeisha Berrain a.k.a. Rye Rye is the new synonym for sexy cool. Approved by all, from tastemaker DJ Gilles Peterson to producer Diplo, her rolling beats and suprtsharp lyrics are 100% Baltimore groove. A rap piece left on rapper Blaqstarr's answering machine unlocked the door that would lead her to feature on Diplo's Wassup Wassup, and eventually make her the first artist signed to M.I.A.'s music label N.E.E.T.
Collaborations with electro producer Adrian Lux and Count & Sinden followed. In 2010, she toured with M.I.A. and South African zef rap duo Die Antwoord. Her single Sunshine from the newly released album Go!Pop!Bang! has people jiving all over the world. Pop it into your nearest electronic device and enjoy M.I.A.'s iconic Hindi rap twang... "The school line checking all the boys who are fine!"
3. From the ice a prophet emerges
In a world where fame depends on the size of your billboard, it just so happens that now and again someone comes along with so much artistic zeal and enthralling creativity that you can not miss them – even though their primary position is behind the scenes. One such is Swedish director Jonas Åkerlund. From Stockholm to London, Los Angeles and Cannes, he is hypnotising the world with his characteristic augmented reality. Used for Rihanna’s Who’s that chick? ft. David Guetta, augmented reality is a technique used in filming that makes every colour, angle and line sharper than a katana. It’s electronic acid.
Åkerlund is also responsible for the morbid and satirical video for Telephone by Lady Gaga ft. Beyonce, which won the 2010 MVA for Best Collaboration. His string of awards are endless and include a MVPA Hall of Fame Award, a Cannes Grand Prix 2006, and several Grammy’s. He’s worked with everyone from Madonna to Iggy Pop.
However, his talents are not restricted to music videos. He directed commercials for Dior and Dior Homme, Smirnoff, Ikea and has even managed to make Volkswagen cool with the advertisement Unpimp mein Auto.
He directed two feature films, Spun and Horsemen, featuring such stars as Jason Schwartzmann, Brittany Murphy and Dennis Quaid. His long list of documentaries include Madonna’s 2007 NBC Special The Confessions Tour. And then there are the numerous art and photographic projects that has him joining forces with artist Francesco Vezzoli and the Ballet Russo. Visit jonasakerlund.com to experience the full phantasmagoria that no paragraph could ever capture.
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