Ben, due to star in upcoming vampire feature, "The Dark Prince," features in the Abu Dhabi shoot.Love Brand & Co., the British beachwear brand, has introduced its SS13 “Classic Shorts” Collection in aid of endangered elephants, following the idea of its Founder, Oliver Tomalin “Fashion for the love of elephants”.
This new collection acknowledges current ethnic, retro, floral and vintage trends. The “Classic Shorts” line has a mid-length European cut, loosely tailored for a style and comfort in a wide selection of 15 block colours, 5 stripes and 12 limited edition prints. Each is available across 8 sizes for men and boys.
Design features include the alloy drawstring aglets in the shape of elephant tusks. The connecting element is stained red to act as a symbol of the despicable continued ivory poaching. The signature stamped eyelets are also used both for sport water escapes on the back and on the front waistband for smooth running of the durable weave drawstring.
Love Brand & Co. donates 5% of its sales to elephant charities Elephant Family, the David Sheldrick Wildlife Trust and Tusk Trust. Find out all about Love Brand & Co. at: www.lovebrand.com
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