US retailer Abercrombie & Fitch long ago embraced a marketing strategy that included catalogues and advertisements featuring young athletic men and women with the males often captured in homoerotic moments. It's worked a treat on gay males who are a key target for the brand.
Now A&F has boldly gone with a new campaign by legendary photographer Bruce Weber called Other Sports Require One Ball. Re-exploring the context of wrestling first shot by Weber for A&F back in 2007, it features a number of guys locking bodies, some in the shower and, near the end, two of them involved in a romantic kiss on the forehead.
A&F, which used to publish hugely popular quarterly catalogues filled with homoerotic images, seems finally to have come out to its gay audience.
The video is apparently one of four to be found on Weber’s official website: www.bruceweber.com. View it right here.
Nice one, Bruce.
Join our mailing list
- October 1st, 2016
- August 10th, 2016
- March 19th, 2016
- February 3rd, 2016
- January 16th, 2016
- September 30th, 2015